Velocity Blog
Here we share some of our ideas on creating velocity in sales and marketing.
Sales Vs Marketing
Growth doesn’t come from winning internal arguments - it comes from winning customers. Alex suggests how sales and marketing need to work together to achieve the most important goal.
If Buyers Can’t Place You, They Can’t Buy You
Being distinct is critical, but being unique in a market of one comes with risks, as Ian explains.
The Ultimate Test of Scaling SaaS Pricing
Traumatised by the cricket, Alex finds parallels between pricing and a dramatic batting collapse.
The Market-to-Revenue Spectrum
Ian explores the spectrum of demand, identifying 7 types we should consider when market sizing.
Outsourced BDRs: Growth Hack or Gamble?
Alex has built many BDR teams over his career - in this post, he answers the critical "build or buy" question.
Sales Playbook: Building a Blueprint for Growth
Alex dives into the importance of having a sales playbook, your blueprint for growth.
What's Your Product Being Hired To Do?
Does your website answer the basic question about your products—what job do they solve?
Why Founders Make the Best (and Worst) Salespeople
Alex explores sales for early-stage companies, sharing the pitfalls and when founders need to hire.
The ART of Winning Beyond the 5%
Research shows that the odds of your B2B buyer being in market today are very slim. In this article, Ian shares how to change those odds.
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