Less deck.
More done.
Velocity B started with a simple idea: growing B2B tech companies deserve commercial thinking that’s as sharp as their product.
We bring the kind of strategic thinking you’d expect from a seasoned commercial leadership team — corporate strategy, ICP clarity, sales velocity, disciplined revenue operations — but with a GSD (Get Sh*t Done) philosophy and a willingness to roll up our sleeves and do the work. Not theoretical playbooks. Hands-on execution.
Let’s talkExperience
We know a great product rarely proves enough on its own. To grow sustainably, you need a go-to-market plan that actually joins marketing and sales together, delivering real, reliable revenue — not just a plan that looks impressive in a deck.
Velocity B is built on hard-won experience from the GTM front line — as CROs, CMOs, and revenue leaders — around a simple mantra: creating ART, Awareness, Revenue, and Trust. We’ve been doing this since 2018, under a couple of earlier names you probably won’t recognise, and we’ve helped plenty of sales and marketing teams get where they were trying to go.
See Our WorkWhy Velocity B?
Senior experience, without the overhead
We’ve spent decades building and leading go-to-market teams for successful B2B software companies, in home markets and new ones alike — without the cost, risk, or time it takes to hire that experience yourself.
Trust, not just a pitch
We know the cultural nuances, sales rhythm, and credibility cues that separate “just another new entrant” from someone buyers trust — easy to get wrong from the outside, easy to miss if you haven’t lived them.
Get sh*t done
We don’t just advise, we deliver — from diagnosis to execution, sleeves rolled up, until it adds up to measurable growth.
Meet Alex & Ian
Every engagement starts with the two of us. Not a rotating cast, not whoever happens to be free that month — Ian and Alex, in the room, accountable, from the first conversation through to the results.
Alex Simonson
Alex is a seasoned sales leader with over twenty years of experience driving SaaS and data-led revenue growth, from scrappy start-ups to global enterprises. He helps clients navigate complex markets with commercial clarity — sales leadership grounded in real customer engagement and data science, not just a quota and a CRM login.
Connect on LinkedIn“Alex coached me to win some of the most complex and exciting individual projects I have worked on. If you want a loud, blustering, control merchant, this isn’t Alex. What you get instead is calm, thoughtful, high EQ, strategically gifted support.”
— Bruce Seymour, Director, MantisNLP
Ian Truscott
With a background in tech and product development, Ian is a 4x CMO, writer, and trusted advisor who’s spent two decades helping B2B companies build genuine commercial momentum rather than just marketing activity. He founded Velocity B, and still writes about a lot of this most weeks on his own blog, if you want a sense of how he thinks.
Connect on LinkedIn“I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.”
— Siobhan Fagan, Editor-in-Chief, Reworked
The Network
Beyond the two of us, we work with a small, vetted network of specialists, brought in when a project calls for expertise we don’t have in-house, scoped tightly to the needs of that particular engagement. It’s not a bench of names we roll out for every project — it’s a model, and it means you get the specific expertise you actually need without paying for a big team you don’t.
No, AI can’t do the good stuff, but our favourite copywriter can.
We were there when they created their agency; they’re there for us now.
Worked with the same designer since 2018, still surprised by her speed.
Our friend has worked with the big brands, and is unfazed by whatever your CRM is hiding.
Part detective, part CIA operative — he’ll figure out why that deal went down.
That’s us — what about you?
Let’s have a short, no-obligation 30-minute call; we’ll talk through your GTM challenges and tell you honestly whether we can help.
Book a Meeting