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Alex Simonson

Our Managing Partner, Alex, is a seasoned sales leader with over 20 years of experience, driving SaaS and data-led revenue growth strategies.

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Growth & Scaling

Hiring vs UK-as-a-Service

If you are considering entering the lucrative UK B2B tech market, Alex shares some experience that could help...

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Alex Simonson · 8 June 2026 · 2 min read
Growth & Scaling

Hiring for Investment

As part of our "To Series B" article series, Alex takes a look at the critical hiring decisions growing companies need to make to prepare for the next investment step.

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Alex Simonson · 6 May 2026 · 3 min read
Growth & Scaling

4 Deal Velocity Habits Investors Value

In this article, Alex shares four key things investors look for in a sales team when considering investment beyond Series A, based on his hard-won experience.

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Alex Simonson · 15 April 2026 · 3 min read
Sales Execution

Sales Enablement - A Revenue System, not a Training Day

Alex goves 5 quick tips on creating a sales enablement function

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Alex Simonson · 11 March 2026 · 3 min read
Sales Execution

Great Sellers Make Buying Easier

Prevent the dreaded "do nothing" by helping the buyer buy - Alex shares 5 helpful tips.

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Alex Simonson · 11 February 2026 · 3 min read
Sales Execution

5 Steps to Shorten Your Sales Cycle

Alex shares 5 proven tips to shorten sales cycles.

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Alex Simonson · 4 February 2026 · 3 min read
Sales Execution

5 Tips for Ruthless Qualification

In this post Alex shares the superpower of great sellers: Ruthless Qualification

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Alex Simonson · 15 January 2026 · 2 min read
Sales Execution

Sales Vs Marketing

Growth doesn’t come from winning internal arguments - it comes from winning customers. Alex suggests how sales and marketing need to work together to achieve the most important goal.

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Alex Simonson · 15 December 2025 · 4 min read
Revenue Growth

The Ultimate Test of Scaling SaaS Pricing

Traumatised by the cricket, Alex finds parallels between pricing and a dramatic batting collapse.

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Alex Simonson · 25 November 2025 · 5 min read

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