Forget
the TLAs.
Just GSD.
GSD: Get Sh*t Done. It’s the only TLA we’ll own, no strategy frameworks, no pointless decks, no process for the sake of process.
We’ve done this before, different companies, different sectors, the same underlying pattern turning up again and again, where growth stalls, or the story isn’t landing, or the ground has simply shifted underneath you faster than anyone had time to notice. We can help.
Let’s chatA Simple Process for Growth
Our engagements are agile, providing just the help you need, with a flexible deployment model.
Evaluate
We quickly stress-test your go-to-market strategy, data, messaging, and execution, so you get a clear picture of what’s working, what’s slowing revenue, and what needs to change.
Engage
We work with your team to refine positioning, clarify priorities, and align sales and marketing around an executable revenue plan.
Execute
We embed with your team to deliver it: building campaigns, improving conversion, sharpening messaging, fixing the tooling that’s quietly getting in the way.
Quickly stress-test what's slowing revenue, and what needs to change.
How we work
When we refer to rolling up our sleeves and getting sh*t done, for each engagement, we provide a blend of capabilities from our managing partners and trusted network of specialists, that include:
Fractional marketing leadership
Hands-on experienced support for your marketing function, without the cost or delay of a full-time hire.
Fractional sales leadership
An experienced CRO who can engage quickly, drive your sales function and get your pipeline moving.
Whitelabel sales execution
We run outbound and pipeline generation as an extension of your team, under your name.
Revenue operations review
We review the sales and marketing technology and processes and recommend where you can sharpen up.
Account management
A real point of contact in-market, understanding customer needs and cross-sell/up-sell opportunities.
Content Marketing
Not just "random acts of content", but compelling content built for your market and buyer, executed against an engagement strategy.
Meet Alex & Ian
Our managing partners have decades of sales and marketing leadership experience and a tight, trusted network of experts who get sh*t done when called upon.

Alex Simonson
A seasoned sales leader with over 20 years of experience, driving SaaS and data-led revenue growth strategies with a wide range of companies from start-ups to global enterprises.
Connect on LinkedIn“Alex coached me to win some of the most complex and exciting individual projects I have worked on.”
— Bruce Seymour, Client Director, MantisNLP

Ian Truscott
Founder of Velocity B. A reformed techie with a background in product development, Ian is an experienced marketing leader, a 4x B2B CMO, former analyst, and trusted advisor.
Connect on LinkedIn“I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.”
— Siobhan Fagan, Chief Editor, Reworked
No account managers. No junior hand-offs. You work directly with senior operators who have built, scaled, and led B2B GTM engines before.
About UsOur Experience
This isn’t theory we picked up from a book. It’s honed from hard-earned experience, sometimes making the mistakes you don’t want to, and you can learn more about some of that in Our Work or connect with us on LinkedIn.
Our WorkReady to Start?
Turn Your Sales & Marketing Into a Growth Engine.
Skip months of trial and error with our 8-week Velocity Sprint, a high-intensity, fixed-scope program to audit your revenue operations, build your outbound playbook, and launch active sales campaigns.
Discover The Velocity Sprint