Ian Truscott
Managing Partner - With a background in tech and product development, Ian is an experienced marketing leader, CMO, writer, and trusted advisor.
Follow Ian on LinkedIn →What's Your Product Being Hired To Do?
Does your website answer the basic question about your products—what job do they solve?
The ART of Winning Beyond the 5%
Research shows that the odds of your B2B buyer being in market today are very slim. In this article, Ian shares how to change those odds.
A Helpful Guide to Being Useful
This week in an extended post, Ian shares some ideas on how you can create the best perfoming content marketing by being useful.
Selling Change
Before your buyer is ready to buy, they need to be prepared for change, as Ian shares.
Fractional is Just Part-Time - Right?
Experienced fractional CMO Ian Truscott discusses the differences between a part-time marketing hire and a fractional leader.
Got FOMO on What's Possible?
If your LinkedIn feed and email inbox is overflowing with growth hacks and snake oil advice, Ian has some advice...
Want to go deeper?
If this topic struck a chord, let’s look at what it means for your business.
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